Shoott, an AAPI and female-led startup, aims to make professional photography more accessible to everyone. By addressing the challenges faced by freelance photographers in the gig economy, Shoott’s unique business model is disrupting the traditional portrait photography industry, benefiting both clients and photographers.

When Shoott began offering our headshot service, we realized how many people dread getting their photos taken; they’re unsure about posing, they feel self-conscious, they get stiff in front of a lens. We saw an opportunity for photographers to make the experience fun and engaging while capturing people’s best angles.

One of the most important functions of headshots is to humanize people and brands. Yes we want to provide photos that lend credibility, but that's just a baseline. Shoott’s ultimate goal is to get people's unique energy to shine in photos. We get people comfortable in front of a camera, we pay attention to all the details i.e. stray hairs, necklaces or collars that are askew, we provide posing guidance with lots of options to choose from, we go above and beyond so people both look and feel good in their photos.